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Objectives

Car rental summary table

What is car rental

The car rental industry - a short overview

Recent developments in the industry

The profit drivers of the car rental industry

Economic fundamentals of the car rental company

Financial fundamentals of the car rental industry

Accounting issues

The role of regulation

Role of technology and change in the industry

The industry in five years time

Warning signals

Valuation methods in the car rental industry

The risks in car rental

Template of key questions to ask management

Identifying a winner in the car rental industry